Australian Social Media Usage 2025

Social Media Usage by Platform

Percentage of Australians using each platform in 2025

Percentage of Population (%)
YouTubeFacebookLinkedInInstagramTikTokX (Twitter)020406080100
  • Usage (%)

YouTube

80%

of Australians

Facebook

60%

of Australians

LinkedIn

60%

of Australians

Instagram

50%

of Australians

TikTok

30%

of Australians

X (Twitter)

20%

of Australians

REACHMEASUREGROW
Sources & Notes: Data for Facebook, Instagram, and LinkedIn age breakdowns is sourced from NapoleonCat – Australia, 2025. Age distribution for YouTube, X (formerly Twitter), and TikTok is based on global or generalised regional data due to the absence of publicly available Australia-specific breakdowns: Charle Agency – YouTube Statistics, Hootsuite – Twitter Demographics, and SQ Magazine – TikTok Statistics. These figures reflect estimated advertising reach by age and may not precisely represent monthly active users.