Leveraging AI As Your PA


Using Generative AI as Your Personal Assistant in a Remote Work Environment

I am a copywriter and I learned to type on a typewriter. That’s right… lining up A4 paper, clacking away at the keys and slamming the carriage return with unnecessary force as if to smack the sentence into existence.


💯 I feel intimidated that AI will replace 40 years of experience, but it’s adapt or die. The red squiggly line in Word replaced spelling drills and Google replaced libraries. So here we are.

In this blog, I’m going to highlight where generative AI is crushing my game even though sometimes it delivers sushi when I ask for strawberries. Learning how to communicate effectively with AI chat engines (crafting effective prompts) is a key component to success.

Let’s begin with Brand Voice.

Brand Voice

I really like Sprout Social’s brand voice description:

Brand voice is the distinct personality a business curates to communicate with its target audience across mediums. It includes a unified approach to tone, style and messaging to build brand recognition and nurture connection with the audience.

When you write for several different and distinct clients who each have their own personality, it’s like being an actor creating different roles. It does take a beat to “get into character” when you’re writing for several different audiences each day.

Enter Stage Left – Generative AI

A brand voice prompt allows you to establish a consistent voice for writers and content creators who need to produce copy for several clients on a daily basis. Conveying a consistent and engaging brand voice in all marketing communications establishes authority and maintains a strong brand identity.

  • You can customise the tone of voice with specific tonal attributes like professional, friendly, or authoritative. This ensures the content resonates with the target audience.
  • You can apply a consistent brand voice across various channels such as websites, social media, and emails helps reinforce brand identity and builds trust
  • It makes generating diverse content for multiple content types, including blog posts, social media captions, email and ad copy, consistent.

AI Prompt Benefits

By creating a brand voice prompt, I can establish strong, persuasive and consistent messaging, saving time, money and energy in content creation while effectively engaging target audiences across various marketing channels. It is easily scalable and adaptable to the client’s instruction allowing for quick and efficient turnaround.

Meta Descriptions

Meta Descriptions are 150-character summations of a web page that improve search engine visibility and click-through rates for website pages. They need to be compelling descriptions of the page using keywords and a call-to-action.

Well-written meta descriptions can improve a business’s online visibility and attract more qualified leads. I am constantly writing meta descriptions for client’s websites, which while crucial for SEO can be a tedious and time-consuming task.

Below is an example of one of Clickify’s meta descriptions:

Clickify’s full-service digital marketing agency delivers proven results. Our solution-oriented customer focus guarantees effective strategies. Call us.

This meta description is a brief summary that appears under each search result in SERPs (Search Engine Results Page), describing the content of the specific web page. Crafting effective metas is crucial for successful SEO because they influence whether or not users click on a website.

Using Chat To Write Meta Descriptions

There is a skill to writing effective Meta Descriptions, but once you’ve got the hang of it, it’s fairly straightforward. What generative AI absolutely crushes is the time with which it takes to complete the task.

Several clients have well over 30 pages on their websites. Think about the amount of time it would take to read 30+ website pages and then create individual and effective meta descriptions for each page. With generative AI, you craft a prompt that asks for a meta with the required parameters, including the link to the page, and the AI Chat responds almost immediately. The amount of time (and money) saved is substantial.

Repetitive Tasks Simplified With AI

AI systems can handle repetitive tasks at a much faster pace than humans, reducing the time and effort required to complete them. This not only saves time and money but improves efficiency, provides scalability and enhances employee satisfaction.

Imagine the resources you can pivot towards completing more creative and critical thinking tasks. Freeing employees from monotonous and repetitive tasks enables them to focus on more engaging and strategic projects. This not only boosts morale but also fosters a sense of professional growth and satisfaction among team members.


With so many of us embracing the laptop lifestyle, working from home (or wherever you choose) has provided so many benefits, however, the ability to catch a colleague in a free moment to run something by them is not one. (That is one of the great losses of office culture – impromptu five-minute chats that inspired a thought or solution.)

Needing a real-time opinion or feedback is not always available to us in a remote workspace and so asking AI to brainstorm an idea with you produces some instant and intelligent ideas, if not always innovative (time will solve that issue.)

Asking the following questions has allowed me to springboard some of my thoughts:

  • Brainstorm concepts for (subject)
  • What are the trending topics for (subject)?
  • Write an outline from the perspective of (position)
  • Research a topic
  • Teach me how to

The list is endless and learning how to ask AI questions – crafting a prompt – is actually how you will be able to sort the sheep from the goats (yes, Philip K. Dick, we’ve answered your question: Do Androids Dream Of Electric Sheep?)

ChatGPT Uptake

As of mid-June 2023 ChatGPT crossed 170,000, 000 users. That’s the most prolific uptake of an app ever. Like any tool, it can be intimidating and confronting, but if we learn how to wield it, even old campaigners like me can reap its rewards.

Words are my wheelhouse but that doesn’t stop me from running a spell check after every job – which is AI that has been around as long as I have. 😉

Picture of Lisa Comerford

Lisa Comerford

A storyteller at her core, Lisa loves language. Always in the pursuit of the right word for the job, her challenge is to evoke an image, flavour, attitude or behaviour between the reader and the written word. Conscious of the pace in which we consume information her focus is to communicate clearly and concisely, leaving no ambiguity. Comprehension a strong suit, she is dedicated to perfecting memorable content.
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