Internet Usage Trends 2023

Mobile Phone

The average person spends nearly 7 hours a day online.

It’s a staggering statistic that highlights just how ubiquitous the internet has become in our lives. But did you know that this vast, interconnected world holds the key to your success?

At Clickify, we believe that staying up-to-date with the latest internet usage trends is not just a savvy move, but a fundamental necessity for businesses and marketers. The digital age is evolving at a cracking pace, so being informed is truly what sets you apart from your competition.

Why Stay Informed On Internet Usage?

Understanding internet usage trends unlocks the power to reach the right audience and achieve measurable growth for your brand or business. By leveraging the insights gained from these trends, you can tailor your digital marketing strategies to resonate with your target market, boost engagement, and drive conversions.

In this blog post, we delve into the latest internet usage trends for 2023. From emerging platforms to shifting consumer preferences, discover the opportunities and strategies that will shape your digital success in the year ahead.

Browser Market Share Worldwide 2023

Desktop Browser Market Share

In 2023, around 63% of people browsing the internet preferred Chrome as their desktop browser, 19% of people preferred Safari, with Edge, Firefox and Opera sharing approximately 18%.

To ensure optimal user experience across browsers, it is imperative for web developers and designers to meet browser standards when designing websites. Thorough testing on Chrome, Edge, Safari etc., ensures seamless functionality.

Desktop Browser Market Share Worldwide
Source: StatCounter

Why does Chrome still have such enormous reach?

Google Chrome dominates the web browser competition due to its reliability, dedication to user experience, and continuous improvement. With its robust performance, seamless integration across devices, and extensive library of extensions, Chrome has become the go-to choice for millions. It displays HTML5, CSS3 and JavaScript seamlessly.

Its commitment to data-driven innovation and client-centric approach sets it apart, making it the trusted partner for businesses navigating the online landscape.

Mobile Browser Market Share

Chrome is still the most popular browser on mobile with approximately 64% of the market share, with Safari usage hovering around 26% market share in 2023.

Mobile Browser Market Share Worldwide
Source: StatCounter

Tablet Browser Market Share

Chrome peaked at almost 50% of the market share in late 2023, with Safari just below 35%. Android improved to finish with almost 12% of the tablet browser market share.

Tablet Browser Market Share Worldwide
Source: StatCounter

Browser Market Share Australia 2023

Closer to home the overall browser market share in Australia saw Chrome peak and trough around the 50% mark, with Safari mimicking the inverse of Chrome’s path in the mid-30% range. Curiously, Edge, Firefox and Opera also followed that same trajectory at the lower market share.

Source: StatCounter

Social Media Stats Worldwide 2023

Even after the 2018 Cambridge Analytica scandal, Facebook dominated social media engagement, fluctuating in the mid-60% market share throughout 2023. None of the other platforms peaked above 15%.

Source: StatCounter

Social Media Stats Australia 2023

Australia followed suit along with the worldwide market share of social media platforms, with Facebook well and truly the preferred platform. Instagram peaked just shy of 17%, with Twitter (now X), Pinterest, YouTube and LinkedIn following.

Social Media Stats Australia
Source: StatCounter

Device Market Share in 2023

Mobile is still the preferred device with over 53% of the market share, increasing from 51% in 2020. Desktop is hovering around 45%, and Tablet usage remains constant at 1.7% for October 2023.

For a comparison, take a look at our 2020 internet usage statistics.

Desktop vs Mobile vs Tablet Market Share Worldwide
Source: StatCounter

CMS Usage Distribution 2023

A Content Management System (CMS) is the platform used by developers to build and organise websites. The system allows content managers to create, edit and delete pages without having any technical knowledge of coding, thereby streamlining operations for web publishers.

WordPress takes 30% of the world’s market share, whereas 47% in Australia. Aussies also favour a bit of DIY with Wix at 13% and Squarespace at 9%.

CMS Usage Distribution in the Top 1 Million Sites

eCommerce Platform Usage Worldwide in 2023

Shopify wins the eCommerce space with 21%, surpassing WooCommerce with 17% of the market share. The only other major players include Magento 9%, Shopify Plus 5%, and PrestaShop 3%.

eCommerce Usage Distribution in the Top 1 Million Sites

Why Does Data Matter?

We live and work by the ‘reach, measure, grow’ mantra every single day. We don’t base our decisions on gut feelings; we use data to help us make informed choices about how to expand your business through digital marketing analytics. With our expertise in data analysis and a client-focused mindset, we are passionate about helping businesses like yours get found online.

We are not just observers but thought leaders, committed to providing you with the actionable insights you need to make informed decisions. We hope this has helped.

Picture of Lisa Comerford

Lisa Comerford

A storyteller at her core, Lisa loves language. Always in the pursuit of the right word for the job, her challenge is to evoke an image, flavour, attitude or behaviour between the reader and the written word. Conscious of the pace in which we consume information her focus is to communicate clearly and concisely, leaving no ambiguity. Comprehension a strong suit, she is dedicated to perfecting memorable content.
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