Earworx - Case Study
First-page ranking terms
Background
Scott and Lisa began working with Clickify in July 2016. Lisa recognised the need for a clinic dedicated to unblocking impacted ears and removing excess earwax, an issue that 1 in 20 adults and 1 in 10 children deal with regularly.
Today, Earworx is a national award-winning leader in professional earwax removal, and the largest network of clinics of its kind in Australia. Its specially trained, qualified registered nurses specialise in the safe and effective removal of excess earwax using gentle microsuction technology, helping to relieve the uncomfortable symptoms of blocked ears. Clinics now operate across Tasmania, New South Wales, Victoria, South Australia, the ACT, Queensland and Western Australia.
Goals
- Work closely alongside the Earworx team to support their digital needs and help achieve business goals together.
- Establish Earworx's first clinic in Hobart, Tasmania.
- Expand nationally to bring professional earwax removal to communities in every region.
- Educate patients on safe earwax removal, including why the procedure should be performed by a trained, qualified registered nurse, given how delicate the ear is and the risk of damage when it is done incorrectly.
- Deliver an effective return on investment to support sustainable, ongoing growth.
Strategy
- Website design, build, hosting and maintenance
- Search Engine Optimisation (SEO), including local SEO and, in recent years, AI optimisation
- Social Media Strategy and Marketing
- Search Engine Marketing (Google Ads)
- Video Marketing
- Content Marketing
- Email Marketing
- Ad Hoc Support
Results
Since 2016, Clickify has helped Earworx grow from a single Hobart startup into a national network of 22 clinics across TAS, VIC, NSW, QLD, SA, ACT and WA. As the network expanded, we provided individual marketing support for each new clinic alongside the national website.
Today, earworx.com.au attracts more than 370,000 visitors a year, who spend an average of over 1.5 minutes per session. We have helped establish a strong organic presence, with 280+ search terms ranking on the first page of Google, including 40+ terms ranking at Number 1.
A decade-long partnership, and the expansion from one clinic to 22, reflects the return Earworx has seen from its ongoing investment in digital marketing.
A decade of change
As the business evolved, Clickify helped Earworx adapt. Through lockdowns, expansion, and the arrival of AI, the work changed shape while the partnership held.
2016
First Earworx Hobart clinic opens. Website built, hosted and maintained by Clickify.
2020
Through the disruption of COVID and extended lockdowns, marketing adjusted to keep the clinics visible and support recovery. Helped to build and establish sister business Infection Control Nurse, an online education service.
2024
Earworx wins National Championing Health Award at the Telstra Best of Business Awards.
2026
Today
There are now 22 Earworx clinics operating across seven states and territories nationwide.
National Championing Health Award
In 2024, Earworx won the National Championing Health Award at the 2024 Telstra Best of Business Awards, recognition of its commitment to health innovation and accessibility.
Recognition like this reflects the work of the Earworx team alongside a close circle of trusted partners. Clickify has been part of that circle for close to a decade, working with Earworx and its wider network of supporting partners to help the business reach milestones like this one.
"This achievement highlights our commitment to health innovation and accessibility, a testament to the hard work and dedication of our team and the support of our patients."
Testimonial
"With Clickify by our side, we grew our business from an idea into a nationwide success story, and they've been with us since day one.
From building our website to driving our SEO, social media marketing and now our transition into AI, they’ve guided every step of our digital journey.
What sets Clickify apart is their passion for business owners. Calie and the team don’t just deliver marketing services; they invest in your dreams and treat your business as if it were their own. That care runs right through the whole team, every person we’ve dealt with has been just as committed to our results as we are.
They’re also genuinely forward-thinking. As we all move away from traditional ways of attracting and retaining customers, Clickify is already helping its clients navigate the emergence of AI, so you’re never left behind.
This is a wonderful Australian success story in its own right, a proudly Australian-owned company working behind the scenes, quietly powering the success of everything they touch. We couldn’t recommend them more highly. Five stars, every day of the week.”
Chief Executive Officer
Takeaways
- A decade-long partnership, from one Hobart clinic to 22 clinics nationally
- Individual marketing support for every clinic, plus the national website
- 280+ first-page ranking terms, including 40+ at number 1
- 370,000+ website visitors a year
- National Championing Health Award, 2024 Telstra Best of Business Awards
- An internal AI agent now supporting staff across the clinic network
Looking Ahead
Nearly a decade on, Clickify continues to work alongside Earworx as a long-term partner, managing the website and digital marketing across the national network and supporting the business as it grows. As Earworx reaches new regions and more communities, we remain dedicated to helping it build on everything achieved so far.
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